Market Partners: mar·ket [mahr-kit] part·ner [pahrt-ner]

–noun (market)
1. a meeting of people for selling and buying.
–noun (partner)
1. a person who shares or is associated with another in some action or endeavor.

You need to define your marketing channels and align with marketing partners

Nerd Boy can help you find niche market partners and niche market channels to increase you web presence.